They say creativity is the new oil, so how do we maximise this wonderful, yet often elusive tool?

In the past, I’ve written about how Bruce Springsteen does it, and John Cleese, even Salvador Dali, which lead to a fascinating hour with The University of Auckland’s Professor Peter O’Connor.


Surround yourself with people who say yes rather than no.
Ask questions, when you have the answers, question those answers.
Don’t be afraid to screw up and don’t be fixated on the end result.

With thanks to Ingenio magazine.