Yesterday I posted a talk by John Cleese. Then I remembered one by the The Boss at SXSW. It’s not short (nearly an hour) but is worth every minute if you, like me, are fascinated by the creative process and wonder how such a guy forges a long lasting career.

Springsteen is humble, but needn’t be. Nor does he have to give this talk. But you get the feeling he actually enjoyed it. So grab a cuppa Joe and listen to some wise words, the best of which come right at the end:

‘So, rumble, young musicians, rumble. Open your ears and open your hearts. Don’t take yourself too seriously, and take yourself as seriously as death itself. Don’t worry. Worry your ass off. Have ironclad confidence, but doubt – it keeps you awake and alert. Believe you are the baddest ass in town, and, you suck!’